Case Studies

Leaders at Florida International University (FIU), like many other universities facing the global COVID-19 pandemic in Spring 2020, were concerned that they wouldn’t be able to provide a memorable experience for their graduates during the pandemic

By partnering with StageClip for their virtual graduation ceremony, the FIU team were able to work quickly to enhance their special day and provide graduates with a personalized and enjoyable graduation experience.

Product
StageClips – Live Ceremony

Goal
Increase social media impact and generate emotional connection of graduates to the university.

Results
Manchester’s StageClip program produced 11,255 personalized clips that garnered 947,072 views in 149 countries and 2,274 cities, including social media boosts as well:

• 45,661 unique users
• 135,571 web page views
• 7,399 direct shares
• 53,471 Instagram views

The University of Manchester saw the power of individualized video in action as part of their commencement ceremony. Manchester’s StageClip program produced 11,255 personalized clips that garnered 947,072 views in 149 countries and 2,274 cities.

Why StageClip?

Manchester chose the StageClip program because of its ease of implementation:

• StageClip worked with the videographer hired by the university to obtain the recording or gain live access.
• The event organizer provided the list of graduates and their degrees to be matched with their video clip.
• Manchester’s marketing team provided promotional video they created for other purposes, to be used before and after the clip.
• StageClip produced the professional, individualized clips, so graduates could be notified that their clips were ready to be shared on their social networks.

StageClips benefit universities in several ways: the return on investment outperforms advertising on social networks, and compared with social media share platforms, StageClip is 48 times less expensive; the emotional marketing component inspires prospective students to consider attending your university; universities have the option to add a survey to the StageClip product, allowing them to launch their alumni relations efforts with new grads.

It’s truly a win-win across the board!

Product: Alumni Survey

Goal: Collect primary email addresses for new alumni after graduation

The strategy – provide access to the individualized StageClip only after a short survey is completed.

The result – Johns Hopkins achieved a 73% full completion rate. They gathered data faster and launched their alumni relations efforts earlier than ever, and at a fraction of the cost.

The Challenge

Johns Hopkins University, known as America’s first research university, has always included surveys in its alumni relations efforts.  After all, research is part of its DNA.

In previous years, the strategy was to implement multiple campaigns around the time of commencement to capture valuable contact information. Most importantly, the university’s goal was simple but important – collect primary email addresses that alumni would be using after graduation (college “.edu” email addresses are often abandoned post-graduation).

The best previous response rate they could achieve was 15%. They were willing to offer a $25 Amazon gift card to incentivize alumni to provide information. That’s a high acquisition cost for an email address.

Johns Hopkins’ Alumni Relations office decided to give the StageClip optional survey a try, and achieved a full completion rate of 73%.

The Win

These completion rates are not an anomaly. On average, universities experience a 33% rate on their graduate surveys, whereas StageClip has proven results of up to 93% completion rates.

The importance of updating alumni contact information can’t be stressed enough. More importantly, launching your alumni relations efforts, during, or shortly after, commencement is the ideal time to engage them and ask for the information. They are excited, proud and want to share their big moment via their social media networks.